Craig: We don't have enough readers. We have to do something.
Amy: And what do you need me for?
Craig: I'm gonna put you in here. That'll get attention.
Craig: It works for the Big 2.
Amy: A woman in a fridge? That's so 20th Century.
Amy: Nobody'll even notice.
Amy: If you really want people to notice...
Amy: ... then you have to go in there.
Craig: Are you really sure, Amy?
Amy: Trust me... Better you -- than me.