"Breakfast of the Gods Book Three: Apocalypse Yum" By Brendan Douglas Jones


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By Brendan Douglas Jones
Table of Contents · Read Reviews Write a Review This page is dedicated to my buddy Seth who let me bail on a rainy day.

6 comments:

Eric McNew (boombot) says: AMAZING! I would have never guess Cookie Jarvis was Waldo! What a fitting end for Lucky.

eric fields (emf) says: I had suspected for some time that Lucky's Charms were a source of unspeakable evil with the power to corrupt and manipulate the mind, as well as the wardrobe, of their owner. Of course the sensible thing to do at this point would be to cast the Charms back into the fiery crack of Mount Doom, the only place where they can be unmade.
;-)

Josh Shepherd (bergerjacques) says: Wow .... uhm .... who the heck is Waldo?

Brendan Jones (poyorick) says:

This is a direct quote from Topher's amazing site:

General Mills attempted to replace L. C. Leprechaun in the mid-1970's. Waldo the Wizard, a man in a green wizard's cap and gown (and black sneakers on his feet), appeared on boxes in 1975. "Ibbledebibble delicicious". Waldo was created by Alan Snedeker, and designed by Phil Mendez. It was a test to find a replacement for the leprechaun. Officially, Waldo proved to be less popular than "Lucky" and magically disappeared from boxes one year later.

An inside source tells us "In fact, Waldo the Wizard actually scored far better than Lucky the Leprechaun in focus group tests. The entire project started because kids (and therefore the client) got tired of Lucky. Despite Waldo’s success, which I was told was considerable; the client got cold feet."

"Not only did Waldo beat Lucky in focus groups," confirms another source, "it was test marketed in New England with great success".

"They [General Mills] worried about losing the "equity" they had in Lucky, though at the time it couldn’t have been much if they initiated a new character search, produced and aired commercials, rather than just running storyboards past focus groups as a disaster check."

Check out the site that helped me make BOTG!

http://www.lavasurfer.com/cereal-guide.html

eric fields (emf) says:

Yellow marshmallow moons for Elven-kings under the sky,
Orange stars for Dwarf-lords subterranean,
Pink hearts for Mortal Men doomed to die,
Green clovers for Lucky, leprechaunian,
In the Land of Chocula where shadows lie.
One bracelet to rule them all, one chain to bind them,
With paranoia to rule them all and in the darkness bind them
In the Land of Chocula where shadows lie.

With apologies to J. R. R. Tolkien and General Mills

Chris Karukas (tadghostal) says:

OH.

MY.

GOD.

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