People come here either because they like search engines, or because they like comics. This strip is designed to confuse both groups.
To sum up: a few cartoonists who eke out a decent living have been furiously debating the value of micropayments. And when they say "micropayments," they mean, specifically, "less than 26 cents for an online comic." Meanwhile, the multi-billion-dollar Google is inspiring a similar debate.
It seems to me that for us toony-types to declare micropayments don?t work, just because, so far, they don?t work for *us,* is similar to saying a new kind of burger will never sell, just because the Super-Duper Cow-Killer Burger isn?t selling at Uncle Bob's Barn o' Beef. Let's let McDonald's have a try, shall we?